When Dr. James Nassiri came to me, he had already spent years helping patients manage real pain in his sports medicine practice. The product was solid. The formulation was serious. What he needed was a brand that matched that standard.
Pain relief is a crowded shelf. Most of it either feels cold and clinical or generic and forgettable. For Newbury Blue, we went a calm, considered and confident different. I led the identity, packaging, and brand system with one goal: make it feel as considered as the formulation itself. We avoided trends and focused on what actually matters to people looking for real relief — clear, proven, and scientifically-backed.
