Nonprofit founder and recent CNN Hero Meymuna Hussein-Cattan wanted Bullet to develop an identity and brand guidelines for her private consulting business. Tapping into her values of social justice, arts, and the celebration of culture, we were excited to bring in design elements that felt warm and calming with a down-to-earth feeling. Inspired by nature, we created a clean and minimal geometric mark that was organic and could easily be applied to web and social media assets.